COGNICURRENT

Jan 9 • 14:12 UTC • 🇵🇱 Poland • Rzeczpospolita

Yuko Shimizu: How the Creator of Hello Kitty Created a Global Icon

The article discusses how Sanrio, seeking financial success in the 1970s, tasked illustrators with creating a character that embodied the kawaii aesthetic, eventually leading to the creation of Hello Kitty.

#hello kitty #yuko shimizu #sanrio #kawaii #icon

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