The Hello Kitty designer retires after four decades during which she has made the character a global icon
Yuko Yamaguchi, the designer behind Hello Kitty, announces her retirement after over 40 years of shaping the iconic character.
Back with Hello Kitty... After 40 years in charge, the designer hands over the reins
Yuko Yamaguchi, the designer behind Hello Kitty for over 40 years, announces her retirement and passes the torch to a new generation.
Yuko Shimizu: How the Creator of Hello Kitty Created a Global Icon
The article discusses how Sanrio, seeking financial success in the 1970s, tasked illustrators with creating a character that embodied the kawaii aesthetic, eventually leading to the creation of Hello Kitty.