We enter the dressing room of Sandra Segimón, owner of Shusita: "I love dresses because I don't have to think about an outfit"
Sandra Segimón, founder of Sushita, shares her passion for fashion and her nostalgic memories of childhood shopping trips with her mother.
Sandra Segimón, the founder and president of the restaurant group Sushita, opens up about her love for fashion, which she considers both a personal passion and a family legacy. Her expansive dressing room, larger than a typical bedroom, is filled with cherished items and reflects her history with fashion dating back to her childhood, when her mother would take her to shop at Tres Zetas, where iconic brands made their debut in Spain. This early exposure instilled a deep appreciation for style that has remained a significant part of her life.
In her candid interview, Segimón humorously describes her obsession with dresses, indicating that they simplify her daily wardrobe choices. She recalls how her mother's influence shaped her understanding of fashion and the importance it has in self-expression. Additionally, the narrative touches on the emotional connections we forge with clothing, as items become tokens of memories and experiences.
Her story is framed within the broader context of female empowerment and individuality, showcasing how women can balance their professional lives with personal passions, such as fashion. This exploration offers insight into the multifaceted identity of women business leaders, revealing their stories beyond the boardroom and highlighting the importance of personal interests in shaping who they are.