Isabel Sanchís and her daughter Paula Maiques discuss their experiences and insights on dressing celebrities for red carpet events and the impact of such visibility on their fashion business.
In the midst of award season, renowned Spanish fashion designers Isabel Sanchís and her daughter Paula Maiques delve into the significance of red carpet appearances for contemporary brands. They note that while dressing celebrities offers valuable exposure, it does not always equate to increased sales, suggesting a complex relationship between visibility and commercial success in the fashion industry.
The mother-and-daughter duo recently celebrated the opening of their first store in Madrid, taking nearly three years to find the perfect location. Their brand, established by Isabel Sanchís nearly four decades ago, has gained recognition including the Award for Cultural Merit from the City of Valencia, reflecting their commitment to quality and design. This new storefront in Madrid's upscale Serrano street marks a pivotal moment for the brand, aiming to attract a broader clientele while maintaining their artistic integrity.
Fashion shows and red carpet events have become critical platforms for designers hoping to showcase their work, with the potential for significant public exposure through media coverage. However, Sanchís and Maiques emphasize the importance of balancing creative expression with commercial viability, acknowledging that a stunning dress seen on a celebrity may not always translate into consumer demand. Their insights shed light on the evolving dynamics of the fashion industry where visibility does not guarantee sales, a challenge many designers face today.
