In the heart of Mexico City, where its journey began 100 years ago, Corona commemorated its legacy with a massive concert at the Zócalo, a historic central square. This event was not merely symbolic but a heartfelt expression of thanks to Mexico and its citizens for a century of loyalty and shared experiences. The gathering of over 400,000 attendees, featuring a performance by Shakira, highlighted how the brand has become deeply woven into the cultural fabric of the nation.

The choice of the Zócalo for the celebration carries significant meaning as it symbolizes the origin of a story that has accompanied countless generations of Mexicans. This milestone event served as a reminder of the brand's commitment to its customers and the cultural milestones they have experienced together. The large-scale concert was designed not only to entertain but also to acknowledge the brand's integral role in Mexican culture, celebrating moments that have defined personal and collective histories throughout the years.

In essence, the concert was a poignant reflection on the partnership between Corona and Mexican society over the past century. By bringing together such a vast audience in one of the country's most emblematic spaces, the brand sought to give back and honor the relationship that has nurtured its growth and success. The anniversary celebration marks a critical point in looking toward the future while recognizing the deep-rooted connections established over 100 years.