Corona, renowned for its international presence, is marking a century of its legacy with a grand free concert scheduled for March 1st in the Zócalo of Mexico City. This event not only celebrates the brand's 100-year journey but also emphasizes its commitment to the Mexican community and the consumers who have supported it over the decades. With Shakira headlining, the concert aims to blend music, culture, and tradition, creating a memorable experience that resonates across generations.

This celebration coincides with the 15th anniversary of the Corona Capital music festival, an event that has become a significant fixture in Latin American culture. By collaborating with the Mexico City government, Corona seeks to ensure that this concert is not just a celebration of its history, but also strengthens its ongoing relationship with the community. The efforts to hold this event highlight the brand's role in promoting cultural and musical events in Mexico, fostering a sense of unity among its attendees.

Moreover, the centenary festivities extend beyond just the concert in the capital, as the brand has also organized the Corona Capital Sessions in other cities like Guadalajara and Mérida, aiming to reach a wider audience and celebrate its legacy throughout the country. This approach illustrates Corona’s dedication to creating connections with fans and honoring its heritage in a way that is engaging and culturally relevant.