Inese Vakse, founder of 'Amoralle', announced that she has sold everything from her brand, leaving only its name, and plans to document her 17-year journey in a book.
In a recent TikTok video, Inese Vakse, the founder of the Latvian lingerie brand 'Amoralle', revealed that she has sold all assets of her brand, retaining only its name. This marks a significant transition for Vakse, who reflects on the uncertainty of her future following the closure of 'Amoralle', which has been a staple in the industry for 17 years. Despite the challenges, she expresses a sense of joy and excitement about the possibilities ahead, embracing the unknown after the brand's demise.
Vakse elaborated on her plans to commemorate her time with 'Amoralle' by creating a book filled with the best images that pay homage to women's beauty and femininity through the years. This idea comes as a celebration of the brand's impact and legacy, intending to inspire women and encapsulate the essence of her work over nearly two decades. As she navigates this new chapter, Vakse aims to share her journey and the inspiration behind her creations.
The decision to close 'Amoralle' was announced in the spring of 2025, primarily due to tax debts that made continuing the business untenable. This situation highlights the challenges faced by entrepreneurs, especially in niche markets, and raises questions about financial sustainability in the fashion industry. Vakse's story serves as both a personal journey and a broader commentary on the realities of running a business in today's economic climate.
