The Bibz store recently celebrated a Valentine's Day special event at Põhjala Tehas, where young fashion enthusiasts gathered to explore new offerings from the Christian brand and participate in a workshop to create keychains. This event also marked the launch of the updated website of Bibz's founder, Bibiana Kurm, on the Shopify platform, along with the introduction of a new keychain inspired by a Bible verse. The keychain, designed with a deep blue color reminiscent of February, highlights the designer's mission to merge faith and fashion.

Bibiana Kurm, who started her brand at the age of 19 in her parents' garage, has come a long way from hand-printing her first collection. After three years of hard work, her initiatives have blossomed into a brand that not only focuses on aesthetic appeal but also aims to deliver a strong message of hope and faith to the youth. The brand's new product, featuring an inspiring Bible verse from Psalm 147:4, underscores this intention by reminding its users of the intrinsic value and care present in the cosmos.

The event at Põhjala Tehas is significant for community engagement, as it fosters a space for young creatives to connect and express themselves through fashion. Furthermore, it signifies a growing trend where fashion brands incorporate personal values and social messages into their products, encouraging a shift towards more meaningful consumption among the younger demographic. By leveraging holidays like Valentine's Day, Bibz not only promotes its products but also reinforces a narrative of loving oneself and embracing one’s faith through creativity.