Traditionally, Finnish interior design has been characterized by a restrained, neutral, light, and classic aesthetic, predominantly using wood. This change in style reflects a significant shift, as noted by Annaleena Hakola, a Finnish entrepreneur. She attributes this transformation largely to the COVID-19 pandemic, which prompted people to re-evaluate their living spaces and preferences.

The rapid dissemination of design trends through social media platforms has played a considerable role in this shift. With smartphones providing instant access to global decor trends, individuals can now gather inspiration from a wealth of sources, significantly influencing how they choose to decorate their homes. According to Hakola, this accessibility has made Finnish interior styles more vibrant, unique, and personalized.

A notable outcome of this trend is the growing emphasis on personal expression in home decoration. Finns are increasingly decorating for themselves rather than conforming to external expectations. This new approach allows individuals to create spaces that resonate with their identities and preferences, marking a departure from traditional decorating norms and reflecting a more contemporary lifestyle.