In South Korea, March 3rd is celebrated as Pork Belly Day, and in anticipation of this occasion, various discounts are being offered on Korean pork at major supermarkets and online shopping sites. The Ministry of Agriculture, Food and Rural Affairs has announced that from March 1st, discounts will be available in nine major cities, with E-Mart selling pork belly at approximately 1,290 won per 100 grams, a significant reduction from the usual price of over 2,600 won. Additionally, promotional sales will also be available at farmers' market outlets where customers can take advantage of similar deals if they use a designated event card.

The sales events extend beyond brick-and-mortar stores, with online shopping platforms like the official Han-Dong Mall providing discounts of up to 50% on various pork products from March 3rd to 17th. The Agriculture Ministry is optimistic about stabilizing the supply and prices of pork after experiencing temporary price increases due to the outbreak of African Swine Fever (ASF), which had raised wholesale prices. Current data show that the situation with domestic pig disposal remains stable, and the ministry aims to ensure a steady supply and pricing beyond March by further promotion of local beef and pork discounts.

To sustain stable food supplies, the ministry is also preparing measures such as importing fresh eggs in response to potential seasonal fluctuations in chicken and egg markets. These efforts are crucial not just for consumers looking for bargains on Pork Belly Day but also for maintaining a balanced agricultural economy amidst ongoing market fluctuations due to external factors like ASF.