In Brazil, a recent report by Great Place To Work (GPTW) reveals that companies using a strictly on-site work model encounter significant difficulties in filling vacancies compared to those that have adopted hybrid or remote working strategies. This finding emerges from the 8th edition of the GPTW's People Management Trends Report, which surveyed 1,577 professionals across Latin America, including a substantial 70% in leadership positions. The survey shows that 51% of companies in Brazil still primarily operate on-site, while only 41% utilize hybrid models.

The shift in workplace dynamics is further highlighted by the emphasis on professional qualifications, which has become a key priority for 21.9% of the surveyed organizations, up from just 12% in the previous year's report. As companies grapple with the transition to new work models, Brazilian firms are finding it increasingly challenging to attract talent purely for on-site roles. This situation reflects a broader trend in the region, where flexibility in work arrangements is gaining traction as professionals seek better work-life balance and flexibility.

Overall, the findings suggest that Brazilian companies may need to reassess their recruitment strategies and consider adopting more flexible work arrangements. As the job market evolves, the ability to attract and retain talent will likely depend on how well organizations adapt to the changing expectations and preferences of the workforce. The implications of this research extend beyond just hiring practices; they reveal a shift in corporate culture where flexibility may become a critical factor in workplace viability.