Cadillac's official entry into Formula 1 was marked with a countdown event in Times Square, New York, alongside a Super Bowl advertisement showcasing their new team colors. Revealing itself as the eleventh team on the Formula 1 grid, Cadillac's colors were initially introduced during early winter testing at the Montmelo circuit near Barcelona, where a striking black car appeared before the full design was unveiled.

The design of the new F1 car is noted for its simplicity yet exciting aesthetics, prominently featuring black with silver accents on one side and white detailing on the rims. The car will be driven in the 2026 World Championship by Finnish driver Valtteri Bottas and Mexican driver Sergio Pérez, a former Red Bull driver. Bottas expressed his readiness for the challenges ahead, acknowledging the difficulties that might arise at the start of the season, but emphasized that performance at the outset isn't the only factor for success.

This entry not only marks Cadillac's foray into the elite world of Formula 1 but also reflects a strategic move to enhance its brand visibility and connect with a global audience. The inclusion of renowned drivers like Bottas and Pérez signifies a commitment to competitiveness and innovation as Cadillac strives to make its mark in the racing industry, which could significantly influence its market presence and brand identity in the automotive sector.