BLACKPINK's highly anticipated third mini-album, 'Deadline', was released recently and made an impressive debut by selling 1,461,785 copies on its first day. According to YG Entertainment, this record-breaking figure not only surpassed their previous personal best but also set a new milestone for K-pop girl groups overall. The album marks the group's return after 3 years and 5 months, reflecting the immense anticipation from their global fan base.

The title track 'GO', featured on the album, has generated significant attention, amassing over 21.68 million views on BLACKPINK's official YouTube channel within just one day of its release. On South Korea's leading music platform, Melon, 'GO' ranked 4th on the 'Hot 100' chart and 11th on the 'Top 100' chart shortly after its debut. This swift rise showcases the track's strong reception among listeners and highlights the group's enduring popularity in the K-Pop industry.

'Deadline' features five tracks, including 'JUMP', which was a pre-release song made available last July. The album includes collaborations with well-known artists, notably Chris Martin of Coldplay, who participated in writing, composing, and arranging the title track 'GO'. The participation of all four BLACKPINK members in the songwriting further emphasizes their evolution as artists and continues to solidify their status in the global music scene.