BLACKPINK, the K-pop phenomenon, is set to release their mini-album 'Deadline' and celebrate this milestone by branching into cultural heritage activities. They have announced a collaboration project with the National Museum of Korea, aiming to provide an innovative cultural experience to their global fan base. The project dubbed 'Gukjoong Park × BLACKPINK' will run from the 26th of this month to the 8th of next month, promoting not only their music but also the rich cultural heritage of Korea. The global streaming giant Spotify has joined as an official partner, highlighting the significant cultural exchange between music and heritage that this project endeavors to achieve.