The Republic Day celebrations in Estonia captured the attention of over 450,000 viewers across the national broadcaster ERR's channels. The festive programming began at 7:30 AM with a flag-raising ceremony and built up to an evening reception held at Estonia. The highlight of the day was the evening broadcast, which saw the highest viewership numbers as reported by Emori's television audience measurement survey.

On February 24th, the evening programming on ETV, featuring a speech by President Alar Karis, drew an average of 210,000 viewers, making it the most-watched segment of the day. Following the president's speech, a concert performance garnered an even higher average viewership of 228,000. The broadcasts were also accessible on various platforms including ETV2, ETV+, Vikerraadio, and Klassikaraadio, as well as ERR's digital channels, showcasing the wide reach and engagement of the event.

The live coverage of the event commenced at 5:30 PM and continued until 10 PM, featuring various impressions of the festivities, interviews, and general atmosphere, which attracted an average viewership of around 210,000 during the evening celebration. This significant viewership number highlights the importance of the Republic Day in Estonian society and the role of public broadcasting in commemorating national events, fostering a sense of unity and pride among citizens.