Malika Ayane, an Italian singer, has come under investigation by the state broadcaster Rai after allegations emerged that she was promoting a cosmetic line named 'Animali notturni', which shares its title with her song. The issue arose when journalist Selvaggia Lucarelli pointed out that Ayane had a contractual relationship with the beauty brand Veralab, leading to concerns about potential undisclosed advertising. Rai is currently assessing the situation to determine whether Ayane's actions violated any broadcasting rules regarding marketing and sponsorships associated with performances at the prestigious Sanremo music festival.

In recent years, concerns have heightened regarding product placements and the integrity of televised performances, particularly at Sanremo, where many artists may inadvertently blur the lines between artistic expression and commercial advertisement. The presence of recognizable brands in songs and performances has raised questions among audiences and regulatory bodies alike. Rai's investigation aims to clarify whether the mention of brands in songs is permissible under current broadcasting standards and to what extent artists can promote products during their performances.

The outcome of this investigation could have significant implications for both Ayane and Rai, as it may set precedents for future performances and the regulation of advertising during live music events. If found in violation of advertising regulations, there could be repercussions not only for Ayane but also for Rai and other artists who may similarly find themselves in the crosshairs of brand promotions during festivals like Sanremo.