During a live broadcast of the reality show Big Brother Brasil (BBB) 26, contestant Maxiane Rodrigues experienced a makeup meltdown that became a sensation on social media, particularly when she cried during a tense moment. The incident raised questions about the quality of the makeup she used, specifically a foundation from Mari Maria's brand, Cover Up, which some viewers suspected may have been counterfeit. In response to the backlash, Mari Maria took to her social media platforms to defend her product, asserting its authenticity and quality amidst the controversy.

The situation surrounding Maxiane's makeup drew significant attention and sparked widespread discussions online, with fans and critics alike speculating about the product's integrity. The viral nature of the event not only affected the perception of the makeup in question but also highlighted the influence social media can have on personal brands and public figures. With reality TV at the heart of Brazilian culture, the backlash against potentially inferior products used by participants can quickly escalate into broader discussions regarding authenticity and trust in influencer-led brands.

In defending her product, Mari Maria is trying to reassure fans and consumers of the quality they can expect from her brand. The outcome of this incident could have implications for her brand's reputation and sales, particularly as the influence of social media continues to shape consumer behavior in Brazil. As a participant in the popular BBB show, Maxiane's struggles also reflect the pressures contestants face, impacting their personal image and the brands they choose to endorse or use.