Inside Xbox, a studio tries to reinvent itself
Obsidian Entertainment is evaluating its future after releasing three video games last year, with two falling short of expected sales, prompting introspection and a focus on learning from the experience.
Feargus Urquhart, the director of Obsidian Entertainment, meets weekly with his management team to discuss significant decisions about the studio's future, often accompanied by cinnamon rolls. Following an impressive year where the studio launched three video gamesβan uncommon achievement for its sizeβtwo of those titles did not meet the sales expectations set by parent company Microsoft Corp. Urquhart describes the outcome not as catastrophic but as a learning opportunity for the studio.
In a recent interview, Urquhart reflected on the challenges the studio faces and the importance of understanding the market and audience response to their games. The discussions during these meetings not only center around failures but also how to innovate and improve game development practices. With over 20 years of experience at Obsidian, Urquhart emphasizes transparency and a commitment to learning, indicating a reliable culture within the team.
The studio, located in Irvine, California, operates within the broader context of the ever-evolving video game industry, where consumer expectations are high and trends shift quickly. As they navigate these complexities, Urquhart and his team are tasked with the critical job of reassessing their strategies to ensure future successes while maintaining the core values that have defined their work. This approach could potentially lead to notable changes in how they produce and market their games moving forward.