Seamus Blackley, a key engineer and developer behind the original Xbox platform, believes that Microsoft is systematically sidelining the brand to focus on artificial intelligence innovations. This claim comes as part of a broader change within Microsoft's management structure, particularly in the Xbox division. According to Blackley, the recent appointment of Asha Sharma, who previously led the company's AI initiatives, represents a troubling shift away from traditional gaming expertise towards a tech-focused agenda that neglects the passion for video games.

Blackley notably critiques Sharma, labeling her a 'doctor of euthanasia' for the Xbox brand, implying that her lack of gaming experience and enthusiasm will negatively affect the platform's future. In stark contrast, he praises former Xbox head Phil Spencer, describing him as a person dedicated to the gaming community, striving to meet the needs of both players and game developers. The sudden departure of Spencer raises questions about the direction Microsoft intends to take with Xbox.

These developments highlight a significant transitional phase for Microsoft's gaming division, where the emphasis seems to be shifting towards AI rather than fostering a vibrant gaming ecosystem. Blackley's comments reflect broader concerns among gamers and industry insiders about the potential long-term effects of prioritizing artificial intelligence over gaming fundamentals, signaling a possible redefinition of Xbox's core identity in the gaming marketplace.