Shell has introduced a new edition of collectible toy cars themed around the popular Star Wars franchise, named 'Star Wars Racers'. This launch follows the successful reception of previous collectible cars and aims to engage fans of Star Wars by combining elements of speed, design, and entertainment. The collectible cars feature four models inspired by famous characters: Darth Vader Racer, Stormtrooper Racer, Darth Maul, and BB-Racer, aiming to appeal to both collectors and children alike.

Customers can acquire these collectible racers by participating in Shell's loyalty program, Shell Box. For every 8,000 points accumulated, customers can redeem for any of the four models, or alternatively, they can exchange 100 points along with a monetary payment, showcasing Shell's strategy to boost customer loyalty and engagement through this unique promotional offering. This initiative is not just a marketing tactic but also enhances customer experience at Shell service stations across Argentina.

The launch of 'Star Wars Racers' coincides with the upcoming release of 'Star Wars: The Mandalorian & Grogu', set for May 21, 2026. With the Star Wars franchise expanding beyond movies into theme park experiences and exclusive content on Disney+, Shell's collectible cars aim to tap into the expanding Star Wars universe, thus attracting a diverse range of fans and reinforcing the brand's connection to popular culture.