Inchcape, the official importer of Subaru in Argentina, has unveiled the evolution of the iconic C-segment sports sedan, the Subaru WRX. Imported from Japan, it arrives in a single variant known as the AWD 6MT Performance ES, showcasing a shift in design away from the typical Impreza aesthetic, featuring a striking bright gray grille, bi-LED headlights, and a prominently high rear spoiler among other sporty designs.

The new WRX emphasizes performance and modern technology with its interior outfitted with an 11.6-inch center infotainment screen that integrates several functions, along with quick-charging USB ports and a premium Harman Kardon audio system. The sporty spirit is further encapsulated in its Recaro competition seats, which come with electric adjustments, and leather-trimmed steering wheel and gear lever, catering to enthusiasts seeking both function and style.

This launch not only revives a beloved model for Subaru fans in Argentina but also positions Inchcape to capitalize on the growing interest in performance vehicles in the region. The WRX's combination of advanced technology, sportiness, and unique design is expected to appeal to a niche market, signaling a shift in consumer preferences towards more performance-oriented cars.