Cheap, plentiful, and very viral… The "crousty", this new street food phenomenon that is crazy for the TikTok generation
The 'crousty' is a new viral street food trend in Paris, combining rice, crispy fried chicken, and choice of sauce, attracting the attention of the TikTok generation.
The 'crousty' has emerged as a new and exciting street food trend in Paris, centered around affordable and satisfying meals. This dish typically consists of fluffy rice topped with crispy fried chicken and a selection of sauces tailored to individual tastes, making it an appealing option for young people looking for a quick and delicious meal. As customers flock to establishments like "Tasty Crousty," it's evident that the demand for this kind of food has surged, particularly among the social media-savvy younger generation.
Located near the Place de la République, the popularity of 'crousty' has led to long lines outside restaurants during lunch hours, showcasing its growing status within the street food scene. Many young patrons, such as 15-year-old Gaspard, express their satisfaction with this meal choice, particularly highlighting how it provides better value compared to traditional options like kebabs and tacos they previously consumed. This shift in eating habits reflects broader trends in urban dining, where speed, value, and social media influence play pivotal roles in shaping consumer preferences.
As this food trend grows, it could significantly impact the street food market in Paris and beyond, illustrating how the intersection of culinary creativity and digital influence can redefine gastronomic landscapes. The adaptability and appeal of the 'crousty' not only highlight changing food habits among youth, but also underscore the potential for new culinary innovations to capitalize on viral marketing techniques, setting a precedent for future street food endeavors that prioritize both quality and connectivity through social media.