Feb 27 • 11:57 UTC 🇫🇮 Finland Iltalehti

Strange Dispute over Itäkeskus - Shopping Center Manager Appeals to Trademark, Arhinmäki Retorts

A dispute has arisen over the use of the name Itis, with the shopping center manager asking for the term to refer exclusively to the shopping center, while a local politician emphasizes its historical usage as the name for the area.

A curious dispute has emerged regarding the terminology associated with the Itäkeskus area in Helsinki, specifically the term 'Itis' that is commonly used by residents. Hannis Raitanen, the manager of the Itis shopping center, has expressed a desire for the name 'Itis' to be used solely in reference to the shopping center itself, distinguishing it from the broader Itäkeskus area. He made this request on Facebook, directed towards Paavo Arhinmäki, the deputy mayor of Helsinki, asking for clarity on the terminology used to describe the regions.

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