The third evening of the Sanremo Festival broadcast on Rai1 garnered impressive ratings, drawing 12.58 million viewers during the first part and achieving a 60.4% share. The second part attracted 5.94 million viewers with a 61.3% share, marking some of the highest numbers for the festival since 1990. Carlo Conti, who is both the host and artistic director, noted the significance of these figures, particularly the strong viewership among the 18-35 age group, emphasizing the challenge of engaging younger audiences with television programming today.

In his remarks at the press conference, Conti expressed delight at the opportunity for families to watch the show together and highlighted the importance of fostering an environment where young people are involved in viewing such cultural events. He attributed the ratings success to fresh initiatives in the show’s format and the competition itself, indicating a concerted effort to introduce new artists and innovations in the festival’s structure.

The strong engagement from younger viewers could suggest a shift in television consumption trends, where traditional live events may still capture the interest of younger demographics when presented with innovative content. This year's festival, which marks a significant historical comparison to editions of the past, could provide insights into contemporary viewer preferences and the future direction of similar events.