Ruti Einpalu, a leadership trainer, spoke on Vikerraadio about the essential need for goals to hold personal significance to an individual rather than to their parents, superiors, or friends. She argues that when individuals pursue meaningful goals, they are better equipped to maintain discipline and manage demands effectively. Her perspective is rooted in the idea that a lack of personal connection to one's objectives often leads to resistance and disengagement.

Einpalu frequently uses examples involving teenagers in her training sessions, as their responses during stressful situations are typically unfiltered and authentic. She points out that just like teenagers express their emotions candidly—slamming doors when angry—adults also experience similar feelings in professional settings but tend to conceal them due to learned social norms. This emphasis on authenticity highlights the importance of emotional expression in achieving personal and professional growth.

She passionately believes that personal growth and learning are fundamental psychological needs, arguing that stagnation in development leads to dissatisfaction. Einpalu's insights underscore the vital role of meaningful goal-setting not only for professional success but also for emotional wellbeing and personal fulfillment, suggesting that fostering an environment that encourages self-discovery and emotional honesty is crucial in both personal and professional contexts.