The Finnish Beverage Industry Association has voiced its opposition to a proposed regulation by the European Union that seeks to categorize cider in a strict three-tier system based on juice content alone. They argue that such a classification undermines the diversity and rich culture of cider production across member states. This proposal would restrict the use of the term 'cider' significantly more than current practices allow, which have been shaped by each country's individual standards.

Historically, EU member states have enjoyed the autonomy to define cider based on national practices, allowing for a variety of styles and flavors to flourish. The association emphasizes that this proposed regulation is unreasonable as it seeks to impose a single definition on a product that has been innovatively developed across Europe. The concern is that such regulation could stifle creativity and the distinctiveness of local cider traditions.

The beverage industry advocates for the preservation of this diversity and calls for regulations that recognize the unique characteristics of cider production across Europe, rather than forcing all cider to conform to a narrow, bureaucratic definition. The implications of such regulations could lead to significant changes in cider production and marketing, possibly affecting consumers who value variety and authenticity in their beverages.