The European Union is exploring a new proposal aimed at clarifying what can legally be labeled as cider, with the goal of ensuring consumers better understand the differences between products marketed under the same name. This proposal has arisen amid ongoing discussions regarding food labeling standards, especially considering recent critiques of product mislabeling across various sectors. It is noted that similar propositions have been made in the past, including a recent suggestion that real cider must contain at least 50 percent fruit juice, although that proposal was recently shelved by the EU Commission.

Swedish authorities have expressed skepticism about the proposed changes, primarily due to the potential economic repercussions for the Swedish cider industry, which currently exports about three-quarters of its cider production. A new definition that could limit what qualifies as cider would likely mean that a significant portion of Swedish cider would no longer meet the criteria, threatening the industry's viability. As stated by Peter Bronsman, CEO of the brewery giant Kopparberg, this situation appears to serve French interests, as Kopparberg's cider sales surpass those of the entire French market.

This discussion highlights the lack of a unified EU regulation on what constitutes cider, resulting in varying standards among member states. The proposed changes could be seen as an effort to protect national industries within the EU, particularly the French cider market, while potentially undermining others such as the Swedish exporters. As the debate progresses, it remains to be seen how the EU will balance consumer protection with the interests of its diverse cider producers across different member states.