Norfa's expansion in Vilnius raises public interest as the company invests heavily in its network, including opening stores with unique features like indoor tennis courts.
The discussion surrounding the potential establishment of a Norfa store in the G9 shopping center in Vilnius is garnering attention from locals. This interest is heightened due to Norfa's significant investments in expanding its retail network, particularly in the capital. The building in question was acquired from the Lords LB Baltic Fund VI by Rivona, a company managed by Dainius Dundulys. Rivona has been pivotal in Norfa's recent expansions, making substantial investments that emphasize the company's growing presence in the retail market.
In the past year alone, the group associated with Norfa, "Norfos mažmena," invested approximately 30 million euros into expanding and renewing its stores. This amount marks an increase of around 7 million euros compared to their budget for 2024, demonstrating a commitment to meeting consumer demand and enhancing their shopping experience. Key to this expansion was the opening of three new stores in towns such as Ignalina, Babtai, and Palanga, with the latter featuring unique tennis facilities integrated into the shopping environment.
Furthermore, Norfa has focused on renovating existing locations, with 10 stores undergoing significant updates last year. Notable projects included the redevelopment of the "Hyper Norfa" in Šiauliai and one of the oldest Norfa stores located in the Vilnius Kometa shopping center. Plans for further development continue this year, indicating that Norfa is not only focused on sales but also on providing enhanced services and facilities to attract more customers as the Lithuanian retail landscape evolves.
