The Polish Ministry of Family, Labour and Social Policy has launched a unique social media campaign to promote understanding of an important reform of the National Labour Inspectorate (Państwowa Inspekcja Pracy). Utilizing popular cat memes, a short video aims to simplify the complex provisions of the new legislation, currently under consideration by the Polish Parliament. The campaign reflects a modern approach to government communication, aiming to reach a broader audience through humor and relatability.

The proposed reforms are designed to enhance the capabilities of the National Labour Inspectorate, ensuring more effective oversight of employment contracts and preventing the replacement of formal work agreements with alternative forms of employment. The first reading of the new law took place in the Polish Parliament on Wednesday, indicating the government's commitment to addressing labor issues in a more robust manner. The Ministry, led by Minister Agnieszka Dziemianowicz-Bąk, has acknowledged the role of effective communication in garnering public support for such reforms.

Kastor Beck-Kużelewski, an expert within the ministry, shared insights on social media about the origins of the campaign, clarifying that the engaging content was created by a team of young civil servants rather than an external agency. This approach not only saves resources but also emphasizes the ministry's innovative spirit in public engagement. Such initiatives may influence how government policies are perceived and accepted by the public, potentially setting a precedent for future communications in public policy.