Feb 27 • 02:30 UTC 🇯🇵 Japan Asahi Shimbun (JP)

Is Japan's AI Law Powerless Against Foreign Companies?

Japan's new AI law has been ineffective in addressing unauthorized uses of iconic characters like Son Goku and Doraemon by foreign tech firms.

As of March 1, Japan marks six months since the implementation of its first AI law, which aims to regulate the use of artificial intelligence in the country. This law was put to the test amid controversies surrounding unauthorized AI-generated videos featuring beloved Japanese characters such as Son Goku from Dragon Ball and Doraemon. The videos, produced by Chinese tech company ByteDance's 'Seedance 2.0', have raised significant concerns among domestic creators who feel their intellectual property rights are being infringed upon, highlighting the challenges Japan faces in enforcing its regulations against powerful international firms.

The emergence of these AI-created videos has sparked outrage within Japan's anime production community, with industry leaders expressing frustration over the apparent lack of control and protection afforded by their nation's laws. Faced with high-quality animated content that is not just a creative homage but a direct misuse of popular characters, industry stakeholders are questioning the effectiveness of Japan's AI law. The law was designed to prevent such unauthorized exploitation, but critics argue it falls short of curbing the influence of overseas AI technologies.

This situation parallels similar controversies in the United States, where unauthorized use of likenesses of famous actors in AI-generated content has led to public outcry and legal challenges. As Japan continues to navigate intellectual property rights in the rapidly evolving landscape of artificial intelligence, the situation underscores a vital conversation on how countries can better protect their cultural heritage and creative outputs against the tide of global tech advancements.

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