The local restaurant sector in Mexico experienced a sales surge of up to 90% during the matches of the Mexican national football team in the World Cup held in Brazil. Overall, the general retail industry projected sales expectations of around 4 billion pesos during the sports event. Gerardo López Becerra, president of the Chamber of Commerce, Services, and Tourism in Small (Canacope) for Mexico City, noted that consumer optimism rises with the Mexican team's progression in the tournament, reflecting positively in sales figures.

In an interview following the Mexico-Croatia match at the restaurant bar "La Única" in downtown Mexico City, which was packed during the game, Becerra pointed out that the growing excitement among fans is translating into increased sales for restaurants and sports-related merchandise. As consumers rally behind their team, the impact on local economies becomes evident, demonstrating how sporting events can energize various sectors beyond just sports.

The implications of these sales increases are significant not only for individual businesses but also for the local economy as a whole. With expectations of further growth as the tournament progresses, businesses are optimistic about the potential for sustained increases in revenue, which could lead to job creation and overall economic improvement in the area, fostering a vibrant atmosphere during such national sporting events.