Lucía Yturriaga, born on December 9, 1972, in Madrid, has made it her mission to confront the stigmatization surrounding menopause, arguing that the perception that women become "finished" after this phase is deeply harmful. With her mantra, "Enduring is not the plan," Lucía speaks out against the silence, taboos, myths, and insufficient responses to menopause that have been perpetuated even by educated professionals. She reflects on her personal journey and the quality of life she desires for her remaining years, emphasizing the need for women's voices and experiences to be recognized and validated.

After dedicating over 30 years to the retail industry, Yturriaga shifted her career focus towards menopause awareness and support. She has taken it upon herself to assist the approximately nine million women in Spain currently navigating menopausal transitions, conducting extensive personal research and collaborating with leading professionals in the field. This commitment culminated in the founding of the community Womanhood, which aims to create a supportive network for women experiencing menopause-related issues.

Yturriaga also promotes the importance of staying active through strength training as a beneficial approach to managing menopause symptoms. She shares practical dietary tips from nutritionists that are useful for women, irrespective of whether their goal is to build muscle or lose fat. Through her advocacy and community-building efforts, she hopes to empower women to embrace menopause as a natural stage of life rather than a debilitating condition that diminishes their worth or vitality.