Chinese B2B platform Alibaba is poised for significant growth in 2026, aiming for double-digit growth driven by the sales associated with the upcoming World Cup in Mexico. The company's strategy includes sourcing supplies from local Mexican businesses in response to increased tariffs imposed by Mexico on Chinese products. This aligns with Alibaba’s goal to bolster local small and medium-sized enterprises (SMEs) and enhance the country's economy through local commerce.

Diego Alcántar Gutiérrez, the CEO of Alibaba Mexico, emphasized the importance of supporting SMEs by prioritizing local suppliers to sell to Mexican businesses. Currently, Alibaba.com services over 70,000 Mexican companies each year, processing approximately 2,000 daily orders. The company's focus on fostering local supplier relationships will not only mitigate the impact of tariffs but also strengthen the economic ties within the nation, showcasing a commitment to Mexico's business ecosystem.

This strategic shift not only highlights Alibaba's adaptive business practices in light of tariff challenges but also presents an opportunity for Mexican companies to engage more deeply in international trade networks. By leveraging local resources, Alibaba aims to create a mutually beneficial environment that supports economic growth for both the company and Mexican suppliers, particularly in the context of the high-profile World Cup event.