The FIFA World Cup trophy tour in Mexico has been officially announced, beginning February 26, 2024. This initiative, organized by The Coca-Cola Company and FIFA, marks the global tour of the original trophy prior to the 2026 tournament. Over a span of 26 days, the trophy will visit 10 Mexican cities, celebrating the country's history with football and building excitement for the upcoming World Cup, which will feature a match between Mexico and South Africa, reminiscent of the 2010 tournament.

The cities confirmed for the trophy tour include Guadalajara, León, and Veracruz, among others, with specific dates for each location. For instance, the trophy will be at the Estadio Guadalajara from February 28 to March 2, before moving to León and Veracruz on the following days. This tour serves not only as a promotional event for the World Cup but also as a means to engage fans and promote the sport across diverse regions in Mexico, enhancing the cultural significance of the event.

As the 2026 FIFA World Cup approaches, this trophy tour is expected to foster local and national pride and excitement around the event. The tour will also provide a unique opportunity for fans to see the FIFA World Cup trophy up close and participate in related activities, strengthening community involvement in one of the world’s most celebrated sporting events.