On February 17, 2026, Quito will host a historic event marked by the arrival of the FIFA World Cup 2026 trophy as part of its global tour. This initiative, sponsored by Coca-Cola, offers residents and visitors an exclusive opportunity to celebrate one of the most significant pre-tournament occasions leading up to the World Cup, which will take place in the United States, Mexico, and Canada.

The trophy will be on display at the Quorum venue in Paseo San Francisco, located in Cumbayá, from 14:30 to 21:00. During this one-day event, attendees can immerse themselves in a variety of public exhibitions, interactive activations, a Fan Zone, and spaces that highlight both the history of the World Cup and Coca-Cola's long-standing association with the tournament. The event aims to draw in thousands of fans who will have the unique chance to see and take pictures with the trophy without having to travel to the World Cup itself.

This visit not only symbolizes a significant connection for Ecuadorian soccer fans but also reinforces the nation's engagement with the global soccer community as the World Cup approaches. Events like this serve to heighten excitement around the tournament and allow fans to feel closer to the action and history encapsulated by the FIFA World Cup trophy.