A survey released in 2024 by the Brazilian Association of Real Estate Developers (ABRAINC) reveals that security and location are the top priorities for homebuyers in Brazil. Conducted by Brain Inteligência Estratégica, the study titled 'Trends and Consumer Behavior' found that 65% of respondents prioritize a prime location, while 64% emphasize the importance of security features in condominiums.

The findings suggest a significant shift in consumer behavior, where 80% of those surveyed believe that security elements enhance the real value of a property. Luiz França, the president of ABRAINC, noted that this trend indicates a transformed market, where the demands for safety and quality of life play crucial roles in the buying decision. Consumers are increasingly seeking environments that offer both protection and easy access to urban amenities.

The insistence on integrated security in residential developments underscores a growing societal concern regarding urban safety. As people strive for a balance between living in a secure environment and enjoying the conveniences of city life, property developers are urged to adapt their strategies to meet these emerging demands, spotlighting the role of technological advancements in urban tranquility.