The article highlights a national trend in Brazil regarding the appreciation of real estate in planned neighborhoods. It emphasizes that regions with structured urbanism, integrated services, and sustainable planning are experiencing the most significant growth in property values. Recent research indicates that these planned areas typically have vacancy rates below 5%, reflecting a high demand for homes in complete, functional, and safe environments.

Additionally, data from the FipeZap Index shows that between 2020 and 2024, the average price per square meter in regions of São Paulo with a substantial supply of essential services—such as healthcare, education, mobility, and commerce—showed an annual average growth of 12%, surpassing the inflation rate during that period. This evidence suggests that when daily living conditions are enhanced, properties in those areas become more desirable, and thus, their value increases significantly.

The implications of this trend are profound for potential homebuyers, investors, and urban planners alike. As demand for planned neighborhoods rises, it can influence city development strategies, encourage sustainable urban growth, and provide insights into housing policy. Understanding these dynamics is crucial for stakeholders involved in Brazil's real estate sector, as they navigate the evolving market landscape driven by urban living preferences.