A unique and emerging profession of personal assistants is taking shape in Argentina, where individuals are tasked with managing the elaborate lives of the ultra-wealthy. Among them is Giuliana Passarelli, a Brazilian personal assistant who shares her experience working for a millionaire, outlining tasks that vary from the mundane to the extraordinary. Giuliana highlights how she takes on responsibilities that her employer wishes to avoid, which not only includes handling intricate details like purchasing expensive clothing or organizing events but also undertaking unexpected challenges such as urgently traveling to France to retrieve a specialty Ferrari.

Giuliana's story illustrates the level of commitment and adaptability required in this line of work, where last-minute arrangements and compliance with complex bureaucracies become daily challenges. Her anecdote about quickly packing for an international trip to handle the logistics of bringing a luxury car back to Brazil underscores the high stakes and fast-paced environment that define the lives of personal assistants for the rich. It shines a light on how these professionals are increasingly integral to the daily lives of billionaires, catering to their unique demands and expectations.

The rise of such positions might reflect broader social and economic trends, where wealth gaps continue to grow, creating a specialized market for personal assistants who can alleviate the pressures of an affluent lifestyle. As this profession evolves, it raises questions about the labor dynamics involved in serving the super-rich, exploring the balance between personal life and the work responsibilities that come with managing the extravagances of wealth.