Giuliana Passarelli, a 31-year-old marketing graduate from Brazil, has found herself in a unique role often referred to as a "millionaire's nanny". In December, she plans to marry, yet she is still living at her parents' home on weekends. Her main responsibility is serving as a personal assistant to a 35-year-old businessman, where she manages a wide array of tasks ranging from responding to business partners and handling legal paperwork to scheduling trips and managing personal commitments. Over time, she has earned the businessman’s trust, which has led her to take on even more responsibilities including hiring security staff, organizing family events, and managing everyday errands like sourcing school supplies for his young child.

Giuliana describes her job as doing everything that her boss prefers not to handle himself. According to her, her employer is focused on higher priorities such as work, parenting, and maintaining his mental well-being, leaving the minutiae of daily life to her. The term "millionaire's nanny" was born organically within their working relationship and is used in a light-hearted manner, rather than as a derogatory label. This role highlights the growing trend of personal assistants managing the lives of high-net-worth individuals, which can include various tasks that require a blend of personal and administrative skills.

The implications of this role extend beyond the personal level; it reflects broader social dynamics where wealth allows for a delegation of responsibilities. Giuliana’s experience sheds light on the intricacies of personal assistant roles, especially for affluent clients, and raises questions about the boundaries of personal and professional relationships in such scenarios. As more individuals with substantial wealth seek to streamline their lives, the demand for such positions may continue to rise, further creating a niche market for personal caretakers of various kinds.