In Sweden, author and journalist Patrik Lundberg has raised concerns about the escalating costs associated with winter sports vacations, specifically during the popular sportlov (sports break) season. He points out that the traditional affordable family getaway to the mountains has transformed into an expensive affair, costing families over 40,000 SEK for a week. This significant increase in prices, which have doubled since 2013, has made such vacations less accessible to the average family, prompting a socio-economic divide where only the wealthy can afford to participate in these seasonal activities.

Recent surveys highlight that a winter sports trip now averages around 42,000 SEK for a family with two children. Lundberg's commentary brings to light the stark reality of these rising costs, which encompass expenditures for accommodations, ski passes, equipment rentals, meals, and ski school. The annual discussion surrounding the affordability of winter vacations has resurfaced, reflecting broader socio-economic issues in Sweden, where the enjoyment of traditional leisure activities becomes a luxury rather than a public good, underscoring the need for more inclusive options that can cater to all families.

This trend raises important questions about the future of winter sports and family vacations in Sweden. As the price of these outings rises, the cultural significance of sportlov as a family tradition may dwindle, creating a chasm in leisure culture that favors affluent families while leaving lower-income families behind. Lundberg's critique not only focuses on economic implications but also calls for a reconsideration of recreational access for all, encouraging societal reflection on how family time during holidays should not be limited by financial barriers.