Feb 23 • 05:15 UTC 🇸🇪 Sweden SVT Nyheter

Five-Child Mother Ann Söderlund: How Can Everyone Afford It?

Skiing prices in Sweden have sharply increased, making ski trips a substantial financial burden for families.

In recent years, the cost of skiing in Sweden has risen dramatically, with a day pass to ski in Lindvallen costing around 700 kronor this year, compared to just over 400 kronor six years ago. According to the CEO of Skistar, Stefan Sjöstrand, the price increases are partly due to stricter regulations for operating ski resorts and the challenge of shorter snow seasons, driving the company to invest heavily in snow-making systems to ensure quality snow for visitors.

A recent study by the comparison site Zmarta shows the financial impact of this trend on families. The typical cost for a skiing trip during the Swedish sports holiday week has surged to approximately 33,000 kronor for a family of four, comprising two adults and two children. This represents a significant portion of the average family's income, highlighting an increasingly unaffordable leisure activity for many. As skiing becomes costlier, the conversation around access to winter sports and family vacations is heightened.

This situation raises questions about equity and accessibility in recreational activities for families, particularly those with multiple children. With the dramatic increase in costs, many are left wondering how families are expected to afford such excursions. The economic implications of these price rises not only reflect changes in the ski industry but also underscore the broader challenges families face in balancing leisure pursuits with financial realities.

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