Finnish fashion brand Bypias, owned by Pia Erlund, asserts that their clothing is manufactured in Italy following EU and local regulations. However, recent revelations indicate that Bypias is marketing clothing bought from wholesale dealers as their own, with origins tracing back to the textile factories in Prato, Italy. Prato is considered Italy's most notorious center for sweatshops in the fashion industry, raising questions about labor conditions and ethical sourcing.

Prato has long been under scrutiny for the exploitation of textile workers' rights, with ongoing labor disputes and public awareness about the harsh working conditions prevalent in the region. Notably, Prato has transformed into a hub for fast fashion over the years, signalling a major shift in textile production dynamics. Companies of Chinese origin have gradually taken over the city's textile production, currently owning over 4,000 factories, which constitute a significant portion of its manufacturing output.

While these enterprises have revitalized Prato, turning it into a major fast fashion center, they have also brought to light issues regarding labor rights and ethical responsibilities within the industry. The situation presents Bypias with a dilemma regarding its sourcing practices, and the implications of these revelations could affect its reputation in the Finnish market, where ethical fashion is increasingly valued by consumers.