Carlo Conti minimizes the Sanremo flop: 'Ratings drop, share rises, I keep pedaling'
Carlo Conti addresses the decline in viewership during the Sanremo Festival while noting an increase in audience share, maintaining a positive attitude.
In a recent statement regarding the Sanremo Festival, Carlo Conti acknowledged a significant drop in viewership, with over two million fewer spectators compared to 2025. The second night of the festival garnered 9.053 million viewers, yet the show's audience share increased to 59.5%. Conti humorously remarked on his good spirits even as he addressed these numbers, emphasizing his commitment to continue producing the show despite the challenges.
He pointed out that a decline in viewership during the second night is expected and not particularly concerning for him. Conti cleverly noted the irony that while the ratings were down, the share had indeed increased, insisting that the artistic director should not take credit for this uptick. He alluded to various factors that influence viewership numbers, such as weather conditions and competing events, indicating that external circumstances could be behind the fluctuating audience figures.
Conti's light-hearted approach to the situation reflects his understanding of the festival's dynamics, which are influenced by numerous variables like seasonality and weather. He appreciates that warmer temperatures can lead audiences to opt for outdoor activities instead of watching television. His comments suggest a strategic outlook for the future of the festival, demonstrating resilience in the face of changing viewer habits, while also affirming his role in the show’s ongoing development.