The pre-sale of the Samsung Galaxy S26 series has officially begun in Poland, leading to significant market interest due to unexpected high price increases. Experts attribute these hikes to rising memory costs, which have surged due to the AI boom that has created a spike in demand for hardware. As a result, Samsung's pricing has taken many by surprise, particularly those following the smartphone market closely.

Consumer interest in the new devices is notably high, as demonstrated by a dramatic increase in searches for 'Galaxy S26' on Google, which has risen by 600%, marking it as one of the fastest-growing topics on Polish search engines. This suggests that despite the higher prices, Poles are eager to learn more about Samsung's latest offerings, hinting at a strong market response to the new series. The prices for the Galaxy S26 models reflect these trends, revealing a willingness among consumers to invest in premium technology.

The price for the Galaxy S26 equipped with 256 GB is set at 4499 PLN, which is an increase of 300 PLN from its predecessor, while the 512 GB version will cost 5399 PLN, marking a 700 PLN hike. Additionally, the Galaxy S26+ model with 256 GB is priced at 5599 PLN, further demonstrating how Samsung is positioning these devices at a premium level. The implications of these pricing strategies may not only affect Samsung’s sales directly but could also shift competitive dynamics within the smartphone industry, particularly against rivals such as Apple.