A recent study titled "The Impact of Artificial Intelligence on the Creator Economy," released by Hotmart, highlights the concrete changes that artificial intelligence (AI) is bringing to the digital market. The 'Creator Economy' encompasses individuals and entities that create and sell digital products, such as courses and online content. This research indicates that AI has generated over R$ 140 million in 2025 alone in products related to technology education, suggesting that AI has evolved from being merely a supporting tool to playing a central role in various business aspects.

The report identifies three critical roles that AI now plays in these enterprises: as a teaching subject, a product itself, and essential infrastructure. This indicates a noteworthy shift in how digital content is created and utilized, with AI not only enabling new teaching methodologies but also creating entirely new markets focused on AI education. This evolving landscape emphasizes the growing significance of AI as a transformative force within the educational sector.

Furthermore, the study illustrates the swift expansion of educational offerings centered on AI, including courses and immersive experiences. The burgeoning interest in learning about AI technologies signifies a demand for knowledge and skills in a market increasingly influenced by these advancements. The findings underscore the potential for digital education to adapt and grow in concert with technological innovations, highlighting a pivotal moment in the intersection of AI and digital content production.