In Norway, several well-known journalists, including Danby Choi, Jørgen Gilbrant, and Steinar Suvatne, have come under scrutiny after they offered lectures accompanied by media consulting services. This practice is in violation of the rules set by the Storting's press association, which is a professional body for journalists working in the Norwegian Parliament. The situation raises ethical questions about the boundaries between journalism and consultancy, especially for those who are actively involved in political reporting.

Danby Choi, also a subject editor, and his colleagues are not just journalists; they are also authors, recognized for their book "Partiet". Their reputation as prominent media figures adds to the significance of this incident, as it highlights potential conflicts of interest. The press association, which enforces the rules governing its members' conduct, has had to take decisive actions in response to this breach. By addressing this issue, they aim to preserve the integrity of journalistic standards in the parliamentary environment.

The breach of guidelines raises broader concerns about the role of journalists and the potential for dual loyalties when they engage in consulting work while also reporting on political matters. As media landscapes continue to evolve, this incident serves as a reminder for media organizations to uphold clear ethical standards to maintain public trust.