Danby Choi, Jørgen Gilbrant, and Steinar Suvatne, who are notable journalists and members of the Storting's press association, were called out for offering media consulting services that contravene the established rules of the association. The Storting's press association is an exclusive guild for journalists covering the Norwegian Parliament, and membership grants rights to access parliamentary buildings and events.

The situation arose as these journalists, known for their influential book "Partiet", attempted to leverage their expertise for financial gain, which is not permitted under the association's guidelines. Following the disclosure of their activities, the members quickly acknowledged the misstep and took corrective actions to align with the regulations set forth by the press association.

This incident raises significant questions about ethical boundaries for journalists who operate within political spheres, especially in light of their role as gatekeepers of information in a democratic society. The presence of such breaches could undermine public trust in media institutions, highlighting the importance of maintaining integrity and adherence to professional standards within journalism.