The upcoming 2030 FIFA World Cup will feature Morocco, Spain, and Portugal as co-hosts, marking a significant event in international sports. This collaboration has inspired scholars and writers from these nations to produce a collective book titled 'Cultural and Sports Diplomacy: New Concepts and Prospects,' published in Madrid. The book aims to analyze the growing role of cultural and sports diplomacy, particularly how large sporting events like the World Cup foster international cooperation and cultural exchange among peoples.

The editor of the book, Dr. Azeddine Tahiri, a professor of Spanish studies at Mohammed V University in Rabat, emphasizes that sports diplomacy is an effective tool for redefining international cooperation today. The shared hosting of the World Cup demonstrates how sports can transcend competition, serving as a medium for promoting mutual understanding and collaboration between nations. This initiative not only highlights the importance of sports in diplomatic relations but also presents an opportunity for cultural engagement and dialogue.

By bringing together diverse cultures, the World Cup could play a pivotal role in demonstrating how sports can unite different societies. The insights shared in the book further emphasize the potential for sports events to increase cultural interaction and understanding, reinforcing the idea that sporting competitions can be more than just games—they can also be conduits for peace, dialogue, and cross-cultural relationships, impacting international relations positively.