The Morocco-Spain-Portugal Business Forum on the 2030 FIFA World Cup commenced in Salé, Morocco, bringing together business leaders from all three nations to explore collective opportunities brought by the upcoming tournament. Major sectors represented included infrastructure, transport, tourism, hospitality, logistics, innovation, and digital services, all of which are critical to organizing an event of this magnitude. Discussions aimed at fostering collaboration and identifying best practices in the lead-up to the tournament.

Participants during the forum emphasized the significance of coordination and integrating innovative strategies to enhance the effectiveness of the 2030 World Cup preparations. Insights drawn from Morocco's successful hosting of the 2025 Africa Cup of Nations were highlighted as valuable lessons that can help streamline efforts among the collaborating countries, ensuring that all stakeholders contribute effectively to the World Cup’s organization and its broader impacts.

The tournament, set to take place in June-July 2030 with Uruguay, Argentina, and Paraguay as the initial hosts, marks a pivotal moment for Morocco, Spain, and Portugal as they seek to leverage this global sporting event for regional economic growth. The forum discussions thus not only focused on event organization but also on maximizing the social and economic benefits that football brings to the participating nations, underlining the importance of shared goals and sustainable investments in this context.