The article reflects on the Sanremo Festival, a cultural staple in Italy that evokes both adoration and disdain. While many Italians embrace this annual music event, there exists a significant number of detractors who are openly critical of it, as well as those who claim to love it yet continuously vocalize their complaints, likening this sentiment to the complexities of real-life love. The author mentions a more complicated modern landscape where detachment from the festival requires efforts, unlike in the past when one could simply turn off the television or avoid conversations about it.

The author expresses a personal approach to avoiding the festival, emphasizing their preferences for science, space, artificial intelligence, and other intellectually stimulating topics over pop culture obsessions. They suggest that while the Sanremo Festival is indeed a national phenomenon, resistance to it is equally prevalent among certain audiences who seek to curate their information consumption carefully, creating a rich tension that underscores cultural interests in contemporary Italy.

Ultimately, the article resonates with readers who may feel overwhelmed by the festival's omnipresence, inviting them to engage with creative strategies to maintain a distance from it amidst its ubiquitous discourse. Such discontent speaks not only to individual preferences but also reflects broader societal trends regarding media consumption and personal interest in cultural events.